National Goodwill Ambassador

Alexandra with undp lao pdr staff. photo: undp lao pdr/famous lighting


On the 1st of April 2013, UNDP Lao PDR appointed Alexandra Bounxouei as their first ever National Goodwill Ambassador. In her role as UNDP’s Goodwill Ambassador, Ms. Bounxouei helps us to convey important messages to local communities. 

About Alexandra Bounxouei

Alexandra was born in 1987 to a musical family by a Bulgarian mother and a Lao Father. She began her singing career at an early age and released her debut album “Dream” when she was just 16. In addition to her music, she is also well known for acting in popular drama series in Thailand. Alexandra has been actively engaged in educational projects for development organizations as well as for her own foundation for children with Down syndrome.

UNDP Goodwill Ambassadors

UNDP, along with other UN agencies, has long enlisted the voluntary services and support of prominent individuals as Goodwill Ambassadors to highlight important causes. Their fame helps amplify the urgent and universal message of human development and international cooperation.

Goodwill Ambassadors help articulate the UNDP development philosophy  of self-reliant opportunities and motivate people to act in the interest of improving their own lives and those of their fellow citizens.

They give their time freely to help UNDP in its challenging mission, and often travel wide stretches for first-hand observation so that they can bring the human development message to the industrialized world.

VIDEO: One Day at a Time - Alexandra on the Bombie Trail

Alexandra Bounxouei: “People need to know about the bombs in Laos”

One year after her appointment as the National Goodwill Ambassador for UNDP Lao PDR, Lao singer Alexandra Bounxouei is more committed than ever to spread the word about the deadly legacy of unexploded ordnance in her country and to encourage donors to support the ongoing clearance works.

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Interview with Alexandra Bounxouei

We spoke to Alexandra, who has just been appointed our National Goodwill Ambassador. How does she feel about her new role and how is she planning to contribute to development in Laos?

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Press release

1 August 2014: Alexandra Bounxouei teams up with UNDP for UXO documentary

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